LCTPFV Co. requested C&W for business evaluation and marketing research service for LCT project (High-rise Mixed-use Complex Development)


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The Challenge

LCT Project consisted of 1 Trademark Tower (108th floor) and 2 sub buildings (87th floor) totalling 656,224㎡.

LCT project was a major issue in Busan and the real estate market from the initial stage of the business due to the largest size of the project in Busan.
However, due to unstable real estate market and the Global recession, LCT project troubled to attract major construction companies and financial institutions. Therefore, C&W needed to provide professional service to assure the investors


The Solution

With local expertise of more than 10 years, C&W provided accurate local market analysis and reliable business evaluation report to persuade major construction companies and financial institutions.

After the evaluation service, C&W continuously provides advisory service to the client.


The Results

C&W built close business relationship with the client as C&W’s professional business evaluation service satisfied the client, and the client requested additional marketing research service along with additional advisory service.